Head of Brand & Marketing

Brand • Marketing • Digital • Campaign • PR/KOL • Visual Merchandising

Build a stronger, more relevant, and more loved Bocorocco brand through integrated marketing, compelling storytelling, and impactful customer experiences.

Key Responsibilities:

1. Lead brand strategy, positioning, and marketing direction.
2. Develop integrated campaigns across digital, PR, KOL, events, partnerships, and offline activation.
3. Lead creative direction, content, and storytelling.
4. Ensure brand consistency across customer touchpoints.
5. Drive awareness, traffic, acquisition, retention, and brand equity.
6. Collaborate with Commercial to turn brand demand into business growth.

Requirements:

1. Minimum 7 years of experience in Brand/Marketing, with 3 years in leadership.
2. Experience in 360° marketing campaigns and brand building.
3. Strong brand sense, creative judgment, and storytelling skills.
4. Understand digital marketing, content, KOL, PR, events, and customer journey.
5. Strategic thinker with strong commercial awareness and execution skills.